{"id":2693,"date":"2013-09-04T09:32:35","date_gmt":"2013-09-04T09:32:35","guid":{"rendered":"http:\/\/www.anvelope.ro\/blog\/?p=2693"},"modified":"2013-09-04T09:32:35","modified_gmt":"2013-09-04T09:32:35","slug":"accesari-campanie-producator-bridgestone","status":"publish","type":"post","link":"https:\/\/www.anvelope.ro\/blog\/accesari-campanie-producator-bridgestone.htm","title":{"rendered":"Un milion de accesari pentru noua campanie Bridgestone"},"content":{"rendered":"<p>In mai putin de doua luni de la lansare, <strong>noul site al campaniei &#8222;Everywhere&#8221;<\/strong> a avut un milion de accesari in Europa. Aceasta campanie inovatoare a fost gandita in jurul <strong>sloganului Bridgestone \u201cYour Journey, Our Passion\u201d<\/strong>, printr-o excursie interactiva la care va participa conducatorul auto. Jake Ronsholt, General Manager Corporate and Brand Communications, Bridgestone Europe a declarat ca ,,suntem absolut<strong> incantati de raspunsul pozitiv<\/strong> pe care l-a primit aceasta noua initiativa a brandului nostru. Prin campania \u2018Everywhere\u2019 ne dorim sa ajungem la clientii nostri si sa aflam mai multe despre <strong>ceea ce-i intereseaza pe ei: calatoria.<\/strong> In acelasi timp noua campanie are rolul de a oferi informatii si ponturi interesate. Si, bineinteles, entuziasmul initiativei noastre pe canalele social media demonstreaza cat de <strong>multi oameni se bucura si apreciaza aceasta noua experienta<\/strong> marca Bridgestone.&#8221;<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.anvelope.ro\/blog\/wp-content\/uploads\/2013\/09\/campanie-bridgestone-everywhere.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-2694\" alt=\"campanie bridgestone everywhere\" src=\"http:\/\/www.anvelope.ro\/blog\/wp-content\/uploads\/2013\/09\/campanie-bridgestone-everywhere.jpg\" width=\"432\" height=\"322\" srcset=\"https:\/\/www.anvelope.ro\/blog\/wp-content\/uploads\/2013\/09\/campanie-bridgestone-everywhere.jpg 720w, https:\/\/www.anvelope.ro\/blog\/wp-content\/uploads\/2013\/09\/campanie-bridgestone-everywhere-300x223.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 432px\" \/><\/a><\/p>\n<p>Campania se desfasoara in jurul unui videoclip antrenant care <strong>il poarta pe utilizator intr-o calatorie spectaculoasa<\/strong> si care il invita sa intre in competitie, sa participe la jocuri si sa se distreze. Derek Turner-Smith, CEO-ul\u00a0 JWT International (agentia de creatie), crede ca: &#8222;Este fantastic sa vezi cum oamenii din intreaga Europa apreciaza si se implica in aceasta campanie. Aceasta reactie nu face altceva decat sa demonstreze faptul ca reteta noastra de a crea <strong>solutii inovatoare care aduc viata brandurilor<\/strong>, chiar functioneaza!&#8221;. Parteneriat puternic si creativ dintre compania de <a title=\"Anvelope Bridgestone\" href=\"https:\/\/www.anvelope.ro\/anvelope\/bridgestone\">anvelope Bridgestone<\/a> Europa, JWT International, agentia care a dezvoltat si lansat conceptul, si PhD, companie responsabila de campania media, a rezultat<strong> intr-un concept foarte diferit si inovator<\/strong>.<\/p>\n<p><strong>Bridgestone Europa<\/strong> si-a propus sa dezvolte o relatie mai apropiata cu clientii sai pe tot parcursul anului. Ivana Uspenski, Account Director la PhD, a spus: &#8222;Bridgestone este de acord ca metoda eficienta prin care agentia noastra <strong>a promovat campanie pe Facebook<\/strong>, a jucat un rol cheie in acest succes major. Numai in prima luna a campaniei, activitatiile media au generat deja <strong>mai mult de 20.000 de fani noi<\/strong> pe reteaua de socializare. &#8222;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In mai putin de doua luni de la lansare, noul site al campaniei &#8222;Everywhere&#8221; a avut un milion de accesari in Europa. Aceasta campanie inovatoare a fost gandita in jurul sloganului Bridgestone \u201cYour Journey, Our Passion\u201d, printr-o excursie interactiva la care va participa conducatorul auto. Jake Ronsholt, General Manager Corporate and Brand Communications, Bridgestone Europe&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","footnotes":""},"categories":[330],"tags":[],"class_list":["post-2693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-producatori-de-anvelope"],"_links":{"self":[{"href":"https:\/\/www.anvelope.ro\/blog\/wp-json\/wp\/v2\/posts\/2693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.anvelope.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.anvelope.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.anvelope.ro\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.anvelope.ro\/blog\/wp-json\/wp\/v2\/comments?post=2693"}],"version-history":[{"count":0,"href":"https:\/\/www.anvelope.ro\/blog\/wp-json\/wp\/v2\/posts\/2693\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.anvelope.ro\/blog\/wp-json\/wp\/v2\/media\/2694"}],"wp:attachment":[{"href":"https:\/\/www.anvelope.ro\/blog\/wp-json\/wp\/v2\/media?parent=2693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.anvelope.ro\/blog\/wp-json\/wp\/v2\/categories?post=2693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.anvelope.ro\/blog\/wp-json\/wp\/v2\/tags?post=2693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}